the-power-of-tv-crop

Television is the most powerful way to connect because TV Ads:

  • Are the most influential

  • Get noticed more

  • Are what Canadians pay most attention to

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of Canadian households are most likely to watch a TV ad over a video ad on a computer, tablet, or a mobile phone
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of all video viewing is on a television screen
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of Canadian households subscribe to cable, satellite or IPTV service
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TV has more recall than online advertising
SOURCE: TV is dead? That’s a lie and here is why / Steve Faguy / 11/04/17 / Cartt.ca / NLogic TVB Attitudinal Survey
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