Chilean Earthquake Relief Fund – 2010 | TLN Connects
In 2010 when Chile was struck by a massive earthquake, TLN Teleatino launching a national on air messaging campaign in support of the Canadian Red Cross’ efforts to assist victims. TLN complemented it’s on air campaign with a special 10 week Best of Viña del Mar International Song Festival marathon which included direct information on how to donate immediate relief and recovery assistance to help victims.
Viña del Mar, considered to be the tourist capital of Chile, hosts an annual internationally recognized song festival for one week in February. Due to the earthquake tragedy, the final day of the festival was cancelled.