Press Releases

TLN Media Group Launches Financial Elder Abuse Prevention Campaign

TLN Media Group Launches Financial Elder Abuse Prevention Campaign

National Multilingual Public Service Announcements
to run across the networks’ TV channels and Digital Platforms

Now more than ever, seniors are in need of our support. TLN Media Group, Canada’s most influential multicultural media company, announces the launch of the network’s annual month-long multilingual Elder Abuse Prevention Public Service Announcement Campaign which will run from June 1st – 30th 2021 during Senior’s Month in Ontario.

TLN Media Group has produced 30-second PSA messages in English, Spanish and Italian languages, with the national campaign broadcasting on TLN Television, Univision Canada and Mediaset Italia TV channels with corresponding online content on respective digital platforms.

The focus this year is on raising awareness and helping with the prevention of financial abuse towards senior citizens during the COVID-19 pandemic.  Financial abuse is the most common form of elder abuse in Canada, where 1 in 5 seniors experience being taken advantage of in theft, fraud, and many other forms of financial abuse. Abusers can be people who are close to their victims such as a family member, or they may be professional criminals who target the elderly via phone or internet.  Whether misusing or stealing a senior’s assets or forcing them to sign legal documents they do not understand, it is important to recognize that the abuse is not acceptable.

TLN Media Group is dedicated to the wellbeing of seniors across Canada and our goal is to provide awareness of financial abuses targeting seniors in an effort against fraud and financial exploitation, and to ensure that we are looking after of some of the most vulnerable members in our community. Seniors should be equipped with the information to protect themselves, to make informed decisions on whom to trust, and to be aware of available assistance programs.

As a multicultural media leader in our Canadian ethnic communities for nearly 4 decades, TLN Media Group understands it is especially important to address these more vulnerable groups on these important issues in their first language of choice.

Join TLN Media Group in helping to protect our seniors- if this is happening to you or someone close to you, ask for help from your bank or another family member.

Break the silence. Stop the Abuse.