Each year, TLN Media Group is dedicated to building awareness and support for the Caritas School of Life throughout the month of April, having raised over $2 million to date since 1996.
TLN Media Group’s national and multilingual PSA campaign across the network’s family of channels (TLN Television, Mediaset Italia and Univision Canada) continues to help increase national awareness of the therapeutic residential program that offers support to those struggling with addictions and mental health.
Caritas Residential Program Manager Silvana Tibollo discusses the positive effects that the program has had on its residents and what the organization is doing to assist more people. Despite COVID-19 impacting business and changing the ways that work was completed, Caritas was able to remain operating, but they also had a long waitlist of people who were looking to receive help.
For residents, the program is a positive uphill trajectory towards a light at the end of the tunnel, and a step in the right direction towards regaining their life. The 24-month long program has an 85% success rate and aims to help its residents build a sustainable lifestyle on the road to recovery.
With Caritas regional group centres in Toronto, Montreal and Vancouver, the annual PSA campaign is one of a series of TLN Media Group outreach initiatives to support its viewing audience and their communities.