National Multilingual Awareness Initiative to run across the networks
TV channels and Digital Platforms
(Toronto, ON – May 28, 2019) TLN Media Group, Canada’s most influential multilingual media company today announced the second phase of its multilingual elder abuse public service announcement campaign across its family of TV channels. The focus is on raising awareness and helping with the prevention of financial abuse of senior citizens. In recognition of Seniors’ Month in Ontario, the national campaign will run from June 1st – 30th.
Financial abuse is the most common form of elder abuse in Canada. Millions of dollars and assets are stolen every day from unsuspecting older adults. Abusers can be people close to their victims or they can be professional criminals who target the elderly via phone or internet. Whether misusing or stealing a senior’s assets or forcing them to sign legal documents they do not understand, it is important to recognize that the abuse is not acceptable.
TLN Media Group has produced 30-second multilingual PSA messages in English, Spanish and Italian languages. The national campaign will be broadcast on TLN Television, Univision Canada and Mediaset Italia TV channels as well as the respective digital platforms.
“TLN Media Group is proud to launch the second annual senior abuse prevention PSA campaign across our family of channels”, said TLN Media Group President, Aldo Di Felice. “Our goal is provide awareness of financial abuses targeting seniors in an effort to ward against fraud and financial exploitation and to ensure that we are taking care of some of the most vulnerable members of society. Seniors should be equipped with the information to protect themselves, to make informed decisions on whom to trust, and to be aware of available assistance programs. As media leaders of our ethnic communities for 35 years, we understand it is especially important to reach out to Canadians with these important social messages in their non-official languages of comfort.”
Join TLN Media Group in helping to prevent financial abuse of seniors. If this is happening to you or someone you know, ask for help from your bank or a family member. Break the silence. Stop the Abuse.
For more information contact:
Bruna Aloe – Senior Director of Communications & Marketing | 416.744.5745 | [email protected]
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About TLN Media Group
TLN Media Group is Canada’s most influential multicultural media company, connecting cultures on television, online and in communities through storytelling and shared experiences. The company reaches millions of Canadians from a state-of-the-art digital production and broadcast facility in Toronto, Canada. In addition to TLN, its flagship English-language channel, the company also offers Canada’s most widely distributed foreign language television channels lead by Univision Canada and Mediaset Italia. Additional Italian channels include TeleBimbi and TGCOM24. The family of Spanish channels is made up of TeleNiños and a group of 4 leading foreign services; Cinelatino, Wapa TV, Television Dominicana and CentroAmerica TV. TLN also operates English-language specialty channel EuroWorld Sport. A leader in supporting and developing Canadian multiculturalism, TLN Media Group produces and commissions hundreds of unique and culturally significant Canadian-made programs each year.
About TLN Television
TLN is the television destination for putting more colour in your life! We are home to programs that unite cultures through shared experiences and memorable moments. Delightful personalities take us on scenic adventures in far off places and at home in the kitchen. Add big movies, music specials and regular live international soccer and this is our recipe for bringing more fun, more joy and more colour into the lives of millions of Canadians. TLN Television is part of the TLN Media Group family of channels and is available in nearly 6 million homes across Canada.
About Univision Canada
Univision Canada is the leading Spanish-language television channel delivering the best programming from the Hispanic world to Canada’s 1.8 million Spanish speakers. The lineup features daily news, award-winning telenovelas, talk and reality shows, live music specials and top soccer coverage. Univision Canada is a TLN Media Group owned channel and can be seen from coast to coast in close to 2 million homes on all of Canada’s largest pay TV platforms.
About Mediaset Italia
Featuring programming from Italy’s leading TV broadcast group, Mediaset Italia brings the best of Italian TV to Canada. The 24 hour Italian-language TV channel includes the best entertainment, variety, fiction, comedy, sports and news programming direct from Italy complemented with Made in Canada community pleasing original shows. Mediaset Italia is a TLN Media Group owned channel and can be seen from coast to coast in nearly 3 million homes on all of Canada’s largest pay TV platforms.