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TLN Media Group Launches its Annual Financial Elder Abuse Prevention Campaign

TLN Media Group Launches its Annual Financial Elder Abuse Prevention Campaign

National Multilingual Public Service Announcements to run across the networks’ TV channels and Digital Platforms

(Toronto, ON – May 30, 2024) June is seniors’ month in Ontario and now more than ever, members of our elderly community need support. TLN Media Group’s commitment to seniors is at the core of its community building and today the network announced the launch of its annual month-long multilingual Elder Abuse Prevention Public Service Announcement campaign running across all its platforms from June 1st – June 30th.

TLN Media Group has produced 30-second PSA messages in English, Spanish, and Italian languages, with the national campaign broadcasting on TLN Television, Univision Canada, and Mediaset Italia TV channels with corresponding online content on respective digital platforms.

This year’s focus is on raising awareness and assisting in the prevention of financial abuse toward senior citizens. Financial abuse is the most common form of elder abuse in Canada, where 1 in 5 seniors are victim’s to being taken advantage of in theft, and fraud, among others. Abusers can be family or friends who are close to the victim, or they may be professional criminals who target the elderly via phone or the internet. Whether misusing or stealing a senior's assets or forcing them to sign legal documents they do not understand, it is important to recognize that this abuse is not acceptable.

TLN Media Group is dedicated to the well-being of the elderly across Canada and our goal is to increase the awareness of financial abuse targeting seniors in an effort to prevent fraud and financial exploitation. Our goal is to ensure that we are looking after some of the most vulnerable members of our communities. Seniors need to be equipped with the information to protect themselves, allowing them to make informed decisions on whom to trust, and be aware of assistance programs available to them.

As a multicultural media leader in our Canadian ethnic communities for four decades, TLN Media Group understands it is especially important to address the most vulnerable communities on these important issues in their first language of choice.

Join TLN Media Group in helping to protect our seniors- if this is happening to you or someone close to you, ask for help from your bank or a family member.

Break the silence. Stop the Abuse.
For additional details and to watch the PSA go to: tln.caunivision.camediasetitalia.ca

For more information contact:
Bruna Aloe – Senior Director of Communications & Marketing | 416.744.5745 | [email protected]

About TLN Media Group
Celebrating 40 years of service to Canadians, the TLN Media Group organization brands continue to inform and entertain millions. Whether in Italian, Spanish, English and other languages, TLN has played a key role in the development of the national multicultural media landscape. Since launching in 1984, the original ethnic TV channel “Telelatino” has grown to become TLN Media Group, Canada’s most influential multicultural media company.

TLN Media Group is an independent, immigrant-owned organization dedicated to connecting communities through storytelling and shared experiences. As a multicultural advocacy leader, TLN Media Group selects, curates, produces, and commissions unique and culturally significant TV and digital content distributed in Canada and worldwide. TLN TV, the original flagship channel has evolved into a mainstream-friendly destination providing multiculturally rich content.

TLN Media Group also operates Canada’s most widely available multilingual TV channels led by Spanish language leader Univision Canada and top Italian language services Mediaset Italia Canada and TGCOM24 news network. And TLN Media Group’s additional TV channels include Canada’s first and only Heritage language channels for kids, Telebimbi (Italian) and Teleniños (Spanish), bringing well-known Canadian-made kids shows to families nationwide; and EuroWorld Sport TV, a channel dedicated to sports fandom. TLN Media Group has produced and promoted many cultural events and festivals, the most widely recognized of which is the annual TD Salsa in Toronto/Salsa on St Clair summer festival and street party.